Job openings for Marketing Executive in Nashik

Key Responsibilities
1. Campaign Planning and Execution
Traditional Advertising: Plan and manage campaigns across non-digital channels, including print (newspapers, magazines), radio, television, and outdoor media (billboards, public transport ads).
Event Management: Organize and execute participation in trade shows, conferences, local community events, and in-store promotional activities.
Direct Marketing: Oversee the development and distribution of print collateral, such as brochures, flyers, direct mailers, and point-of-sale (POS) materials.
Partnerships: Identify, negotiate, and manage partnerships with local businesses, organizations, and media outlets for co-promotional offline campaigns.
2. Collateral and Merchandise Management
Creative Oversight: Collaborate with creative and design teams to develop compelling and brand-compliant offline marketing materials.
Production: Manage the production process for all physical assets, including obtaining quotes, ensuring quality control, and overseeing timely delivery.
Merchandising: Ensure that in-store displays, signage, and promotional merchandising are executed effectively across all retail locations.
3. Market Research and Analysis
Local Market Insight: Conduct on-the-ground market research to understand local customer preferences, competitor offline activities, and identify new promotional opportunities.
Performance Tracking: Monitor, track, and analyze the effectiveness (ROI) of all offline campaigns, using metrics like foot traffic, coupon redemptions, direct survey results, and media placement value.
Reporting: Generate regular reports on offline marketing performance, expenditures, and key learnings to inform future strategy.
4. Budget and Vendor Management
Budget Control: Manage and track the allocated offline marketing budget, ensuring all campaigns are cost-effective and deliver maximum return.
Vendor Relations: Maintain strong relationships with vendors, suppliers, and agencies (e.g., printers, event organizers, media buyers) to ensure high-quality service and competitive pricing.