Job openings for Facebook Ads Manager in Nashik

Facebook Ads Manager – Roles & Responsibilities
🔹 1. Strategy & Planning
Develop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).
Identify target audience segments and map campaigns to the customer journey.
Conduct competitor research using Facebook Ads Library to benchmark creatives and strategies.
Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI.
🔹 2. Campaign Setup & Execution
Create, manage, and optimize campaigns inside Meta Ads Manager.
Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).
Structure campaigns effectively (Campaign → Ad Set → Ads).
Manage budget allocation (CBO/ABO) and bidding strategies.
Ensure proper ad placements (Facebook, Instagram, Messenger, Audience Network).
🔹 3. Creative Management
Collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).
Write compelling ad copy, headlines, and CTAs aligned with campaign goals.
Test different creatives (A/B testing) to identify best-performing variations.
Ensure creatives are brand-compliant and follow Facebook Ad Policies.
🔹 4. Audience Targeting
Build Core Audiences (demographics, interests, behaviors).
Create Custom Audiences (website visitors, email lists, app users).
Develop Lookalike Audiences to scale reach.
Implement retargeting campaigns (cart abandoners, video viewers, engaged users).
🔹 5. Tracking & Reporting
Install and manage Facebook Pixel & Conversions API for accurate tracking.
Define and monitor Standard Events (ViewContent, AddToCart, Purchase, etc.).
Generate detailed performance reports (CTR, CPC, CPM, CPA, ROAS).
Present campaign insights and recommendations to management/clients.
🔹 6. Optimization & Scaling
Monitor live campaigns and make adjustments for performance.
Optimize targeting, creatives, and placements based on results.
Scale successful campaigns using budget scaling strategies (vertical & horizontal).
Pause under performing ads to control costs.
Implement re marketing strategies for higher conversions.
🔹 7. Compliance & Account Health
Stay updated with Facebook Ad Policies to prevent disapprovals.
Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.
Maintain account reputation and resolve ad account restrictions.
🔹 8. Collaboration & Continuous Learning
Work with cross-functional teams (sales, product, design, content).
Stay updated with new Facebook Ads features and industry trends.
Suggest innovative campaign ideas to improve ROI.