Job openings for Digital Marketing Manager in Nashik

The job description for a Digital Marketing Manager outlines a pivotal leadership role responsible for planning, executing, and measuring a company's digital marketing strategy to drive business growth and brand awareness.
🎯 Job Summary
The Digital Marketing Manager is a strategic, hands-on role responsible for overseeing all aspects of the company's online presence and marketing channels. The goal is to maximize ROI (Return on Investment) through effective management of SEO, SEM, social media, email marketing, and web analytics. This role often involves managing a team, external agencies, and a substantial marketing budget.
📈 Key Responsibilities and Duties
The duties cover four primary areas: Strategy, Execution, Analysis, and Leadership.
1. Strategy and Planning
Develop Strategy: Formulate comprehensive digital marketing strategies across all platforms (web, social, email, search) to align with overall business objectives and marketing goals.
Budget Management: Manage and allocate the digital marketing budget effectively across various channels (e.g., Google Ads, Meta Ads, content creation).
Customer Journey Mapping: Identify target audiences and define the best digital channels and content strategies to engage them through the marketing and sales funnels.
2. Execution and Management
SEO/SEM: Oversee the strategy and execution of Search Engine Optimization (SEO) to improve organic search rankings and Search Engine Marketing (SEM)/PPC campaigns to drive targeted traffic and conversions.
Content & Social Media: Manage the creation and distribution of engaging content (blogs, videos, graphics) and supervise social media strategy across platforms (Facebook, Instagram, LinkedIn, etc.).
Email Marketing: Design and execute email campaigns, including segmentation, personalization, A/B testing, and automation, to nurture leads and retain customers.
Website Management: Ensure the website is optimized for performance (speed, responsiveness), SEO, and user experience (UX/UI).
3. Analytics and Reporting
Performance Tracking: Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs).
Tools Proficiency: Utilize analytics tools like Google Analytics 4 (GA4), Google Search Console, and platform-specific insights to gain actionable customer and campaign data.
Optimization: Conduct regular A/B testing and multivariate experiments to continually optimize landing pages, ad copy, and campaign structures for better conversion rates (CRO).
4. Leadership and Collaboration
Team Leadership: Lead, mentor, and motivate the internal digital marketing team or external agency partners.
Cross-Functional Alignment: Collaborate closely with the Sales, Product Development, and IT teams to ensure brand consistency and seamless customer experience.